Britannia Marie Gold's My Startup campaign provided cash and skill development to Indian housewives who wanted to establish their own enterprises. The campaign partnered with the NSDC in 2020 to provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), and micro-entrepreneurial skills for social and economic self-sufficiency.

In its third season, the Britannia Marie Gold My Startup initiative has been expanded to enable homemakers develop businesses using the internet.

The platform has issued the Indian Homemakers' Entrepreneurship Report 2021. The barriers, causes, and enablers of entrepreneurship were investigated through a countrywide survey of homemakers. 62 percent of homemakers aspire to establish their own business, according to the report. The desire to be financially independent (60%) and the ability to contribute financially to the family (53%) are the key motivators for homemakers who want to establish their own business. Lack of time owing to domestic duties (73 percent), a lack of advice (53 percent), and insufficient cash (50 percent) have all been major roadblocks to beginning their own business.

77% of homemakers who want to start their own business believe that technology can help them along the way.

They believe technology can assist them in enhancing their knowledge and know-how of how to run a business (80%), providing ease of doing business (73%) and providing greater access to markets (72 per cent). Owning a shop (16%), home tutoring (10%), re-selling garments and jewellery (7%), and running a beauty parlour (6%), among others, are some of the most popular enterprises of interest. These homemakers would feel more self-confident (81%) and powerful (78%), as well as more appreciated in society (63%) if they started their own business.

Participants will have access to a set of Google digital skilling materials to help them achieve their goals. These digital resources are available in Hindi, Telugu, Tamil, Kannada, Bengali, and English, among other languages.

Britannia Marie Gold is a brand with deep roots among India's housewives. We laud them for being the emotional anchor and an all-time go-to person in every family. We firmly believe that the progress the country has made sits on the bedrock of contributions and sacrifices made by the homemaker. Britannia Marie Gold recognizes the growing, inner aspirations of homemakers to do more with their potential and is committed to be the ‘everyday fuel’ for homemakers in this bid. That’s why we are happy to launch the third edition of Britannia Marie Gold My Startup. We are delighted this time to collaborate with Google to help skill homemakers in the use of technology to gain better market access, expand the customer base, access finance and other resources. Together, we really hope to be the wind behind the wings of every ‘homepreneur’ out there,” explained Vinay Subramanyam, vice-president, marketing, Britannia Industries Limited, while bringing to light the season highlights and launch of the Britannia Marie Gold My Startup contest 2021.

 “Opportunity and inclusion are at the core of everything we do at Google. Through our products and programs, we have supported millions of women in India to leverage digital tools to generate income and livelihood, and we know that helping women to embrace entrepreneurship opportunities through digital has a transformative impact on them and their families, the community, and the local economy.  We are pleased to provide our digital skilling resources to aspiring women entrepreneurs participating in Britannia’s important program and wish every one of them success,” added Sapna Chadha, senior marketing director, India, and South-East Asia, Google, while commenting on the association with Britannia.